Reverse Brief

Week 5 - Class 1


For the provious assignment we chose the topic 'stress in the city' and decided to focus on tourists as our target audience. Tourists need a way to feel more in control and at ease when in an unfamiliar city so we thought this would be a good opportunity to create a brief that reflects this. 

Throughout this process we struggled with research and finding really useful insights and information. We got to a point where we were stuck as there was nothing else we could learn about the issue, so the next part of the assignment would be quite hard. We didnt feel as enthusiastic anymore so we decided to switch briefs.








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